Case Study: Cheesin’ clothing co.

A feel-good streetwear brand bringing nostalgia, humor, and community back to the forefront of apparel culture.

Overview

Cheesin' is Outpost Purple’s flagship apparel brand—built on the belief that fashion should make you smile first, and ask questions later.
Inspired by the childhood energy of stickers, cartoons, and 90s skate culture, Cheesin' was never about irony or mockery—it was about building a world where sincerity and playfulness had style.

At its core, Cheesin' exists to remind people to stay grateful, stay cheesin', and make the most of the moment.

The Challenge?

How do you launch a streetwear brand in an oversaturated market—without chasing trends or pretending to be something you’re not?

Cheesin' entered a landscape where:

  • Hype-driven scarcity, collabs, and drop culture dominate.

  • Brands often take themselves too seriously, leaving little room for genuine, lighthearted community-first apparel.

We needed to carve a space where:

  • Cheesin' could stand out as authentic, unapologetically fun, and nostalgia-forward.

  • But still deliver on quality, design credibility, and wearability.

The Solution

We treated each shirt as a maximalist, walking advertisement.

  • Developed a bold mascot (Charlie Cheesin’) as the heart of the brand, giving customers a playful icon to rally behind

  • Embraced maximalist, colorful design language pulling from 90s stickers, cartoons, and skate zines.

  • Built drops around moods, feelings, and inside jokes that fostered a sense of belonging—not exclusivity.

  • Crafted campaigns that felt personal, nostalgic, and community-rooted, avoiding influencer posturing.

From a strategy standpoint:

  • Focused on organic growth through pop-up events, limited drops, and storytelling.

  • Let the community lead the aesthetic evolution, encouraging remix culture, UGC, and buyer-led content.

The Results

Without paid media or ad spend:

  • Sold out multiple drops of T-shirts, hoodies, and sticker packs.

  • Built an organic micro-community of return buyers, collaborators, and brand evangelists.

  • Cheesin' became a symbol of joy, nostalgia, and community creativity inside the OP ecosystem.

Narrative Impact

  • Reclaimed nostalgia as a design tool, not just a trend aesthetic.

  • Proved that community-first brands can still thrive without hype tactics.

  • Created a mascot-driven brand that became both a personal symbol for the founders and a rallying point for buyers.

Cheesin' proves that:

  • Playfulness and sincerity are competitive advantages.

  • Streetwear can be about connection, not exclusivity.

  • Building a world people want to belong to matters more than chasing the next drop.